Recently my Personalised Portrait Creator has received a lot of interest in the photographic community. I’m so thrilled and excited about the enthusiasm and hope this ever-expanding kit will be beneficial to a photographic business.
I do however realise that licensing may be new to many photographers who seldom use licenced graphic art in their business.
So I thought I’d put together a quick post to clarify the most common areas of confusion and hopefully answer some of the frequently asked questions.
I sell my work on various platforms. Each platform has slight variations in the license terms. The Creative Market license, for example, is slightly different to my license. Bare in mind, the license of the marketplace where you bought the goods applies. So if you bought the kit off Creative Market, their license applies. If you bought the kit from my website shop, my license applies.
The main difference between my license and Creative Market’s license is with mine you can customised each unit you sell. Whereas with the Creative Market license you can’t. But the other restrictions, terms and conditions are mostly the same.
I’ll include some info below that will hopefully help you understand licensing better.
You can create end products for sale using the portrait creator under the Standard License, but there are a few things to bare in mind:
- You may use the graphics from the portrait creator in One Commercial Project that could consist of several end products – a Project is defined as a complete and cohesive undertaking.
An example of One Project with many End Products would be a wedding stationery suite that includes an invite, save the date, thank you note, menu, name tags, etc. These items all fall under the same concept and cohesive undertaking as they are related to the One Project. So you could create a wedding stationery design suite that includes a couple you created with the portrait creator. My license allows you to customize the couple in each sale of that design of which you can sell 500 units. Remembering that if you sell 500 units to one customer, then that’s the unit quota used up. Or you could sell 1 unit to 500 different customers.
With Creative Markets license, you cannot customize your design. Each customised design is considered a new project, therefore a new license is required. My license however allows you to change-out the couple for each unit you sell. However, if you wanted to change the actual design not just the couple, that would be a new project, therefore new Standard License.
- The same applies to wall art prints. My license allows you to change the family/people within the same design and sell 500 units of that. But the design needs to be the same for each.
For example, as per required by my license, you need to combine other design elements with the portraits to create a new original design. The portraits cannot be used stand alone. You can achieve this by adding a background, flowers, text etc. So if you designed a family portrait with a gray background with white flowers added, a banner with the family name etc, you can change-out the actual people for each sale and sell up to 500 units. But if you wanted to change or adjust the background (background refers to the supporting items you are required to add, under the license agreement, that you use along with the portraits, like flowers, embellishments, text, background colours, textures etc.) , this is now a new project, therefore a new license is required.
Again, Creative Markets license doesn’t allow for customization.
If you are selling a digital print, you would need to ensure that the graphics cannot be extracted. So placing them isolated on white is not permitted and they can’t be used stand alone, but need to be combined with other design elements as mentioned above. Layered and transparent PNG files are not permitted and no source files can be supplied to the customer.
In short, portraits need to be used within a wider design. But you can customize each portrait within the wider design for each customer under my license. If you change the wider design as well as the portrait, this would be a new project, therefore a new license is required.
The above applies to the Standard License. My Extended license allows you to use the portrait creator in multiple projects as well as sell unlimited units. The Creative Market Extended License however, only allows you to sell unlimited units, and not use the kit in multiple commercial projects.
For personal use, you can create and give away as a many as you like to friends and family. Remember, personal use means you are not gaining any commercial value in any shape or form. For example, a business promotional item still has commercial gain even if you are not selling the item and this would fall under the One Commercial Project therefore is not personal use.Hope this helps clarify the license terms. If you are still unsure you might find your answer in the licence overview diagram or on my FAQ page. Should you need further assistance you can get in touch with me here.