Selling artwork online: How to successfully navigate the early stages

In this second Coffee and Cake Session, I chat about how to make the most out of the early stages of selling artwork online.

All those long hours can often feel futile, all the effort you’re pouring into promoting and creating seems fruitless with little to no sales. It’s hard to get noticed and get traction. I get it!

Competing for sales in an over-crowded market can be disheartening. But I believe you will be successful if you focus on the things that matter. I chat about what those things are in this session.


17 Comments

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    Hi Lisa! Great chat! Thank you so much for sharing your talents and experience. Can’t wait for another chat!

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      Yay! So glad you enjoyed the session! Thank you so much for your lovely comments, hope to be making many more in the future 🙂

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    Hi Lisa, thanks for the lovely talk and for answering my question so thoroughly! I do feel like I’ve made great progress in finding my style in the last few months but I still have a ways to go. My brand is Schnecki Creative, I’ll send you a link on insta if you want to take a look.

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      Hi Berna, It’s a great pleasure! I think so many people feel the same way so you asked an important question, thank you for that. I’m so glad you feel like you’re on the path to finding your style. I’d LOVE to see your work and brand. Please do send me a link – I’ll also Google you now to have a look 🙂

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    Thank you Lisa – this was so helpful and informative! I love the casual style – feels like we are sitting in the same room.

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      Thank you so much Julie! So glad you enjoyed the casual style and info! Thank you for all your support x

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    This was great just like everything you do always is!
    Very enjoyable.
    I love all your brushes and your many really nice technics, I learned a lot.
    Thank you

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      Fantastic! SO glad you are enjoying the brushes. Thank you Annet, I truly appreciate your lovely comments and continued business. More drawing tutorials to come soon!

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    Thanks so much for sharing your insights, Lisa! Your journey has been so inspiring to me. You are one of the my favourite teachers and one of the main inspirations behind my own creative self-discovery. I love how you have built this amazing creative business with such fantastic high-quality products. It is so obvious that you put in a lot of time and energy into your work.

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      Thank you Melissa! That really makes my heart sing reading your message. I’m so honoured you find inspiration from my work and business that helps you in yours! Thank you for your lovely comments, I really appreciate it.

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    This was fab! What a great question, and Lisa- your answers gave me so many points to consider.

    Looking forward to more sessions!

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      So glad you enjoyed it Kate! And that it’s given you some points to think about

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    Thank you Lisa! I really enjoyed this and gained some valuable insight (and I too love the casual style of these videos). Your words of wisdom regarding keeping a “day job” while you build a creative business really hit home for me, and will help me be grateful for my job as I view it as a vital part of my journey of becoming a full-time artist.

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      Thank you Jill! So glad you like the style of the videos Yes! That’s a great attitude to have towards your current job. Although I wasn’t enjoying my “daytime” job and desperately wanted to just start drawing full time, it definitely gave me the stability and low-stress situation I needed to pursue my creative goal. Best of luck to you!

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    Hi Lisa,
    Thanks for your Coffee and Cake Session! I am trying to find a name for us 😉 How would you call your profession? Digital Designer, Digital Illustrator? I mean someone who is creating digital graphic sets (or would you also call them differently?) Wondering because if I search online for who “we are” and what we do it’s hard to find – I figured digital designers are those who create social media graphics or eBook covers. I can be totally wrong though.
    What do you think?
    Monja

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      Hi Monja, I would say we are first and foremost artists. The fact that we sell/license our work in digital form is just a form of income. I guess for a more accurate title it could be “licensing illustrator or artist” but none of these are understood by most people so when someone asks me what I do, I say I’m an artist that sells my work online, because most people know what an “artist” is and the concept of selling online. But generally I get blank looks back I’ve tried explaining further, but it doesn’t help!

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        LOL – yeah, I’m with you! That’s the point… these “blank looks”. I’m always a bit afraid of saying “artist” because of the myth of the starving artist.

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